Diversity in Cosmetic Ads


If you have been following my blog, then by now, you should know that Obsessive Compulsive Cosmetics is one of my favorite brands. After searching online for the perfect white nail polish, I remembered that the brand sold one that I still needed to try, so I typed in the link to their site. I noticed immediately that the model wearing one of the latest lip tar colors was a woman of color.

For some people, particularly those who have been exposed to more cultures, the ad is no big deal. But for many women of color, most beauty ads do not feature women (or men) who share the same ethnic background. For the longest time, unless the beauty brand was Fashion Fair, people of color were never featured as models. OCC has taken a step in the right direction. It would be nice to see other cosmetic brands follow suit. Time will tell.

Until next time,

Tiffany

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