Thanks to Instagram and YouTube, the general public can now experience make trends and techniques that were previously unavailable or hadn’t yet been discovered. Some of the trends need to die a slow death, but people still can’t seem to get enough of them. The biggest problem that professional artists see, is the cookie cutter makeup. We watch beauty influencers (term used for people who only apply makeup on themselves/receive payment or perks from makeup brands), and wonder what is going to happen to the craft.
Cookie Cutter Makeup (in my opinion), is makeup says one MUST take certain steps to achieve the look that the beauty influencer is showcasing that day. For example, we see sculpted and super large eyebrows, 55 foundations being used at one time (exaggeration but you get my point), and a steady trend of gold/silver/shimmery highlighting that is supposed to applied to the cheeks, forehead, tip of the nose, chin, and hell, just about anywhere else on the face. We see extreme contouring that “must” be done on the exact same spots as the vlogger, when sadly, in real life, these trends are highly unflattering to most people.
Everyone is starting to look the same. People are morphing into the same makeup looks: overdrawn eyebrows, extremely contoured faces, and “glow” everywhere. No one looks like themselves anymore. Real makeup artists know how to apply products that suit individual clients for individual results. Unless there’s a stage play or a fashion shoot involved, where the director wants EVERYONE to look the same, makeup should compliment a person, AND the look should be created just for that person. Why look exactly like everyone else? I like to stand out as an individual. How about you? Leave me a comment below!
Please know and understand that there is a HUGE difference between someone reviewing a product and sharing their opinion versus someone who is being PAID to say nice things about a product. I am specifically referring to beauty influencers on social media who purport to be makeup artists but are really just getting paid to apply makeup from cosmetic brands. I’m totally okay with actors being paid to showcase products, but I think it’s dishonest to pretend that one would sell their first-born child to own (insert cosmetic item here) because it works SO well, when that person has been hired to tout said product.
Pay attention when someone on IG or YT says they are just reviewing a product for the hell of it, because they may be receiving compensation to make those claims. I won’t even go into the legal ramifications that could come into play. Obviously, people buy many cosmetic products based on reviews, but just know that some of your favorite social media beauty influencers are working for a brand, and they need to make that brand sound good enough for you to spend your hard-earned bucks.