Thanks to Instagram and YouTube, the general public can now experience make trends and techniques that were previously unavailable or hadn’t yet been discovered. Some of the trends need to die a slow death, but people still can’t seem to get enough of them. The biggest problem that professional artists see, is the cookie cutter makeup. We watch beauty influencers (term used for people who only apply makeup on themselves/receive payment or perks from makeup brands), and wonder what is going to happen to the craft.
Cookie Cutter Makeup (in my opinion), is makeup says one MUST take certain steps to achieve the look that the beauty influencer is showcasing that day. For example, we see sculpted and super large eyebrows, 55 foundations being used at one time (exaggeration but you get my point), and a steady trend of gold/silver/shimmery highlighting that is supposed to applied to the cheeks, forehead, tip of the nose, chin, and hell, just about anywhere else on the face. We see extreme contouring that “must” be done on the exact same spots as the vlogger, when sadly, in real life, these trends are highly unflattering to most people.
Everyone is starting to look the same. People are morphing into the same makeup looks: overdrawn eyebrows, extremely contoured faces, and “glow” everywhere. No one looks like themselves anymore. Real makeup artists know how to apply products that suit individual clients for individual results. Unless there’s a stage play or a fashion shoot involved, where the director wants EVERYONE to look the same, makeup should compliment a person, AND the look should be created just for that person. Why look exactly like everyone else? I like to stand out as an individual. How about you? Leave me a comment below!
I have been so busy over the summer that I am just catching up to myself! In order to get ahead in the makeup industry, one must continue to educate themselves on new technology, products, and techniques. Even highly trained MUAs who’ve worked in the industry for many years must study current trends in order to maintain success. I’m learning new things as I continue to educate myself by taking coursework that will ultimately help me become an even better artist.
Hard work pays off, and I will be in beast mode for the next few months, so there will be some weeks that I can’t update this blog as often. If you’ve been following for a while (or even if you’re new to my musings), I appreciate your support and hope to share some really fantastic pictures and videos of all that I will learn in the upcoming months! In the meantime, I’ll be posting some sneak peeks over at My Instagram page!